GPS didn't come out of a coaching textbook. It came out of three decades of leading teams, building leaders, and watching what actually works when strategy meets the realities of running a business.
Mark spent 27 years at Verizon Wireless, the last nine of them as a National Retail District Manager across the Carolinas. He led eight account managers and oversaw operations across more than 200 retail locations. The work was equal parts strategy and people. He aligned national merchandising with local execution, building leaders capable of running multi-million-dollar territories, and finding ways to translate corporate priorities into something a frontline team could actually own.
Several of the leaders he developed went on to six-figure roles. That's not an accident. It's a discipline. And it became the seed of what GPS would later formalize: that purpose, clarity, and rhythm are what move people forward — not pressure.
In 2019, Mark founded Purpose Coaching and earned his Associate Certified Coach (ACC) credential from the International Coaching Federation. He's also a Certified Professional Life Coach and a Certified Group Coach. Since 2020 he has served as Director of Operations and Talent Development at Reveal Talent, a recruiting firm where he rebuilt the operating model, redesigned KPIs and dashboards, and reduced operational costs by 45% in his first year.
GPS is the framework he wishes he'd had as a young leader because it provides a path to integrate purpose, strategy, and execution that's structured enough to scale and human enough to actually work.
“The purposes of a person’s heart are like deep water. One with insight draws them out.”Proverbs 20:5
Most operating frameworks treat the leader as a function of the business. GPS does the opposite. The business is treated as an expression of the leader’s purpose, principles, and unique calling.
That orientation changes everything downstream. It changes how priorities are chosen, how teams are aligned, and how progress is measured. It produces companies that are not just well-run, but well-rooted. The kind that hold their shape under pressure because they know who they are and where they’re going.
GPS draws inspiration from the work of Gino Wickman, Stephen Covey, Patrick Lencioni, and Andy Stanley. It owes a particular debt to Traction. It is not a replacement for EOS. It's the right next step for companies and leaders that EOS doesn’t quite fit.
International Coaching Federation
Christian Coach Institute, ACSTH
Christian Coach Institute
Communication & Public Relations
UNC Greensboro
Southeastern Baptist Theological Seminary
Verizon Wireless · Reveal Talent
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